Trump “Deal” Maker Tony Schwartz
To Speak at the February 20 Lunch
In announcing his run for President in 2016, Donald J. Trump proudly declared “We need a leader that wrote ‘The Art of the Deal.’ ” In response, as The New Yorker reports, Tony Schwartz, who is credited as co-author of the blockbuster 1987 memoir, tweeted “Many thanks Donald Trump for suggesting I run for President, based on the fact that I wrote ‘The Art of the Deal.’” The opus Schwartz crafted – invented might be a more apt term for an experience he described as “putting lipstick on a pig” – proved to play a pivotal role in creating the Trump myth that ultimately led to his successful campaign for the White House, much to the ghostwriter’s eternal chagrin and regret.
At the Silurian lunch on February 20, Schwartz will tell of his remorse and recount intimate details of his topsy-turvy, up-close-and-personal relationship with the future president in the months he spent attempting to gather material for the book of which, says Schwartz, Trump wrote not a word. Schwartz said that were he to write the book today he’d call it “The Sociopath.”
Schwartz’s career as journalist and author began in 1975 following graduation as Phi Beta Kappa from the University of Michigan. He went on to serve as a columnist for The New York Post, reporter for the New York Times, editor at Newsweek, and a staff writer at New York Magazine and Esquire. In addition to “The Art of the Deal” he has published several bestselling books centering on high achievement in a world of increasing complexity and change, including, “Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live”; The Power of Full Engagement”; “The Way We’re Working Isn’t Working”; and “Risking Failure, Surviving Success in America,” co-authored with former Disney CEO and Chairman Michael Eisner.
In 2003, partly as an outgrowth of his working with Trump, Schwartz stepped away from journalism to found and run The Energy Project, a consulting firm that seeks to boost employee productivity by way of happier, healthier workplaces.
So, given what beckons, we expect the February lunch to be quite the draw. To avoid disappointment, we urge you to sign up early. The details:
The date: Wednesday, Feb. 20
The time: Noon
The place: The National Arts Club, 15 Gramercy Park South
To attend, reservations are necessary. We are now using Eventbrite to handle our luncheon reservations. There is no extra charge for this unless you choose to pay in advance for your ticket with a credit card. All you need do is click the link below — and follow the directions:
You will then receive an email confirmation.
You may also reserve by calling the Silurians’ reservation line at 212-532-0887. Please spell your name clearly and include a contact number or email address. Lunch prices are $55 for members, $65 for guests, payable at the door by credit card, check or cash (exact change, please). And if you’re bringing a guest, make sure to tell us your guest’s name. Each member can bring one guest, with additional guests put on waiting lists.
IMPORTANT REMINDER: Because we must give the National Arts Club a final attendance tally two days before the luncheon, we cannot accept cancellations after noon on Monday, Feb 18. If you fail to cancel your reservation by then and turn out to be a no-show, you will nevertheless be billed for the lunch because the NAC will bill us for it. So please make your reservation as early as possible, assure yourself a seat.